The facts

In 1980, Renault invented the first MPV in the world: the Renault Espace.
In 2010, Renault decided to relaunch sales of its MPV with a campaign focusing on a unique innovation:
“The largest glass area in the world which allows passengers to appreciate the scenery around them without any obstacle between them and outside”

The Challenge

How can we share this unique experience?

The Solution

Develop an iPad application that offers consumers a 360° view inside of the Renault Espace from the comfort of their own homes.

Using the iPad’s accelerometer and compass, the user can immerse himself in 10 magical or surprising destinations inside the Renault Espace cockpit. All he has to do is hold the iPad in his hands and turn it in the direction he wants to go.
The consumer can navigate freely around the inside of the Renault Espace, enjoying the true benefit of the glass surface’s superior nature.

Results

45% increase in bookings of test drives for Renault Espace at dealerships